Advertise smarter, win better

Microsoft
Advertising

Microsoft Advertising (formerly Bing Ads) offers an effective way to reach new audiences - often with less competition and lower costs! By using Microsoft Advertising, you secure a strategic position to engage potential customers efficiently and cost-effectively.

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Microsoft Advertising Agency

Advertise smarter,
win better

"Especially in the B2B sector, Microsoft Advertising (formerly Bing Ads) plays an important role. Due to the widely used Microsoft Windows operating system and the low click prices, it offers significant potential."

Tobias Hartmann

Bing Ads or Google Ads?

A question that many advertisers ask themselves at the beginning. Bing Ads, known as Microsoft Advertising since 2019, is the marketing platform from Microsoft and the direct competitor to Google Ads in SEA (Search Engine Advertising). Even if at first glance many users don't attribute much importance to the term 'Microsoft Ads', you should not underestimate the seasoned tech giant with its reach and marketing platform.

WHAT

adCenter, Bing Ads,
Microsoft Ads – A
product with many names

Especially in the USA, but also in Germany, the search engines Bing and Yahoo account for over 30% and 12% of desktop search queries, respectively, and therefore should not be ignored. However, those aren't the only advantages of Bing Ads.

The search engine Bing was launched on June 1, 2009, as a successor to Live Search and has been cooperating with Yahoo since July 29, 2009.

Both search engines were developed as competitors to Google to challenge the titan's market share. Continuously growing, the Yahoo Bing Network has established itself as the number 2 among search engines in Germany.

At the same time, in 2009, the first advertising opportunities on Bing were developed under the name Microsoft Advertising adCenter. Together with the established Yahoo Bing Network, which consists of various partner sites, the first ads were rolled out.

Over the past few years, the advertising platform, now renamed Bing Ads, has been able to attract about 700 million users for Yahoo and Bing.

However, the German version offers fewer features than Google or the US version of Bing. And the impressive number of users is contrasted by Google's massive market share of the total volume.
(In 2018, about 86% of desktop searches and over 95% of mobile searches).

In 2019, it seems the circle is closing for Microsoft: With the renaming of Bing Ads to Microsoft Advertising, the original name is being revisited, revealing the holistic approach. Furthermore, some users have become more familiar with Microsoft since the introduction of the Microsoft Audience Network in 2018.

WHY

Benefits and Potential of
Bing Ads / Microsoft Ads

Bing Ads offer users and marketers unique opportunities and are therefore not just an alternative to Google Ads. In fact, when used alongside Google Ads, there are several advantages and potentials to be explored.

The Forgotten 5-10% +

Approximately 90 - 95% of users visit Google - so why bother with Bing Ads? Quite simply: To reach that remaining 5-10% as well. Often, within this target group, there are several hundred thousand to millions of users who are specifically targeted through Bing Ads.

P.S. Additionally, Bing users tend to be more willing to purchase and have higher purchasing power on average - an interesting target group for all advertisers.

Lower click prices +

The Bing Ads network is used less frequently than Google Ads. And that pays off! Due to the lower competition, the click prices for Bing Ads are cheaper than for Google Ads. This allows you to not only reach more people but also increase your Return on Investment (ROI).

B2B Audience +

Bing Ads are perfect for B2B business! Through partnerships with partners like Amazon Kindle, Apple Siri, and Windows 10, Bing is actually used primarily in the business sector as a search engine, making B2B outreach effective. This development is further noted through pre-installed settings in the Microsoft standard browser Edge. There is huge potential here for B2B marketers.

Reduced competition +

Not only lower click prices but also fewer competitors on the SERP hold great potential! Your ad is not only displayed more affordably but is also perceived more consciously.

International Campaigns +

Are you operating internationally and advertising in the USA or UK? Then Bing Ads are an absolute must for you! Unlike in Germany, Bing has a market share of up to 30% here, offering immense reach that you should take advantage of.

Intuitive Operation +

Especially for Google Ads marketers, the Bing Ads platform does not pose a major challenge! With its similar structure and integration of Google Ads accounts, you can work easily and intuitively to set up campaigns in no time.

Different Target Audiences +

On Bing, you can find a wide variety of target audiences! From the B2B audience and affluent users to Google refusers and the typical target groups found on all search engines: Bing Ads offers the opportunity to specifically address all these users.

Use of Bing Ads / Microsoft Ads

If you would like to further expand your advertising reach and fully exploit the potential of Bing Ads, we are here to support you efficiently with the expansion of your campaigns. Creating and implementing a retargeting strategy in Bing Ads is also part of our repertoire! We are happy to advise and assist you in strategically aligning and transitioning to Bing Ads, tailored specifically to your needs and budget. Get the most out of your campaigns!

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SEA Cases

Mit unseren SEA-Kampagnen in die Sichtbarkeit, die bleibt.

• Retail-Launch mit lokalisierten Shopping-Feeds, +68 % Klickrate in fünf Wochen.
• Conversion-Wert pro Klick um 37 % gesenkt dank smarten Gebotsautomatisierungen.