Midtown Interiors

Pinterest brings inspired users straight to your website.

Pinterest offers precise targeting, high purchase intent, and long-lasting visibility for your content. Users actively search for inspiration—your products appear right in their purchase journey.

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Pinterest campaign agency

Pinterest marketing: traffic and sales

“Pinterest—a creative ad platform with lasting impact and low effort. The right strategy to launch new products.”

Tobias Hartmann

Thought Pinterest was passé?

Think again! The platform is growing fast and offers plenty of advantages.

Founded in 2010, this visual communication network is used regularly by over 100 million users worldwide. In Germany, numbers have risen sharply with 27.37% market share behind Facebook (Q1 2019). Over 80% of traffic is mobile, and interaction rates are above average—perfect conditions for successful marketing.

WHAT

Drive traffic to your site or shop with Pinterest SEO

On most social networks it’s getting harder to drive traffic to your own site. Facebook even reduces reach for posts with external links.

Instagram links can’t be clicked directly from the bio, and Google increasingly shows content without click-through.

Pinterest is different!

WHY

Pinterest stands out for traffic generation in two ways:

With high-quality visuals at the core, users come to Pinterest primarily for inspiration.

Searches often revolve around products—unlike Facebook, focused on personal updates, or Twitter, where news and opinions dominate.

Because of this intent, users are especially purchase-oriented. Click-through and conversion rates with smart Pinterest marketing are higher than on other social networks.

Our case studies

Case studies: Click. Like. Share.

Management of the YouTube campaign
Precise targeting and detailed campaign alignment
Regular reporting and action planning

Setup and management of LinkedIn campaigns
Precise audience targeting

Management of Facebook (Meta Ads) campaigns
Data-driven optimization and reporting

Management of Meta Ads
Ongoing maintenance and campaign analysis
Increased brand awareness

HOW

Longer visibility for Pinterest content through the “best first” principle

Another benefit: the Pinterest algorithm doesn’t show the newest content first, but what’s most relevant to users. What’s best for the user gets shown first—“best first.”

That keeps reach for successful pins high over time. Since every pin can include an external URL, users can be continuously guided to your shop or site. Pins have a longer lifespan than Facebook or Instagram posts—boosting e-commerce across all devices.

1. Find the right keywords for Pinterest’s visual search +

Because Pinterest thrives on curated content and users intentionally seek brand content, strong keywords in profiles and pins matter. Long-tail keywords—multi-word phrases—work especially well in Pinterest marketing.

To find the best keywords, we research with you and identify the questions users ask that your business answers best. We pair your audience and market knowledge with our Pinterest expertise and marketing tools.

2. Bring social channels together in Pinterest +

Companies can unite multiple online marketing channels on Pinterest. Beyond images, videos from YouTube or Vimeo can be pinned, and Pinterest is compatible with Twitter so pins can appear directly in tweets.

3. Pinterest ads: running campaigns since February 2019 +

While commercial content can be frowned upon on Instagram or Facebook, on Pinterest it drives revenue. Pinterest Ads now provide extra lift.

Since February 2019, “Promoted Pins,” “Rich Pins,” and “Buyable Pins” can be used efficiently in campaigns. With audience selection, objectives, timing, and budgets, Pinterest has closed earlier gaps versus Facebook, Instagram, or Twitter.

4. Pinterest bietet für Unternehmen verschiedene Werbeformate an: +

Visual Search Recognition is a unique Pinterest feature: it scans images like a QR code and surfaces similar visuals plus relevant keywords. Marketers love it because users receive highly relevant products and info.

We set up Pinterest ads, run full campaigns, or provide training with Pinterest guides and tips so you can tighten the marketing bolts yourself.

With Midtown Interiors you have a strong ally for Pinterest marketing!

Want to showcase your company on Pinterest and need a pro partner? We show how to present products successfully, set up your account, and explain how to earn repins and grow reach.

If desired, we’ll create a step-by-step guide for your company or social team for successful Pinterest advertising.

Talk to us—we’re excited to help!

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