Search Engine Optimization. You've probably heard of it. An important component, but by no means the only one, is the keywords, or search terms.
No matter what you're selling, or what service you're offering - if someone is looking for it online, you'd love to appear first organically!
For this to happen, your website needs to be at the top of the search results. And for that, Search Engine Optimization is THE online marketing tool.
In our SEO training, we show you how to increase your reach through a higher click-through rate, optimize your website content, and make it user-friendly. You'll learn how to analyze the user intentions of your customers and use the right keywords for you. We also introduce SEO tools for competitor analysis, evaluate websites, and quickly identify whether they are optimized for search engines.
Is your website user-friendly and does it offer high "usability"? We explain how your customers can find exactly what they are looking for - and buy from you.