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XING gives direct access to specialists and executives in a professional network. With precise targeting you reach your audience for jobs, services, or products.

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XING campaign agency

High-performing with XING ads

“XING is more than just a recruiting platform. Especially for B2B companies, XING marketing is a key source of high-quality leads.”

Tobias Hartmann

For growing companies it’s more important than ever to be discoverable across channels and platforms and to reach potential new customers.

Marketing on XING adds another lead and revenue channel alongside LinkedIn, Facebook, and Instagram.

With 15 million members in DACH, XING is one of the largest business networks in the region. Its precise targeting keeps waste low and delivers high-quality B2B leads.

WHAT

Our services as a XING marketing agency

As a full-service online marketing agency, we take a holistic, long-term approach to your performance. Together we develop a tailored concept for your XING advertising.

We place special emphasis on solid data and high-quality tracking.

We offer the following for your XING marketing:

Create a strategic, sustainable XING advertising concept
Lead generation
Brand building and awareness
Competitor and audience analysis
Create and manage targeted XING ads
Continuous optimization based on performance KPIs
XING content marketing
Social media marketing on XING
Content seeding via ads and community management

WHY

XING advertising and its advantages

With a holistic approach, XING ads can become a core part of your online presence.

Beyond ad types like sponsored posts, videos, articles, business pages, or mailings, XING ads excel through precise targeting and direct, high-quality audience outreach.

B2B lead generation and brand awareness as a XING strategy

The large data on companies, services, and experts is an attractive B2B lead source, since XING ads can target employees in specific companies.

XING ads can target by career level, company, industry, and interests. You can reach leadership tiers with more decision power and faster feedback.

Our case studies

Case studies: Click. Like. Share.

Management of the YouTube campaign
Precise targeting and detailed campaign alignment
Regular reporting and action planning

Setup and management of LinkedIn campaigns
Precise audience targeting

Management of Facebook (Meta Ads) campaigns
Data-driven optimization and reporting

Management of Meta Ads
Ongoing maintenance and campaign analysis
Increased brand awareness

HOW

XING marketing: diverse options for different advertisers

XING offers many ways to promote content: landing pages, company profiles, job listings, apps, blog posts, XING groups, even your own profile.

Events can be promoted effectively via dedicated pages whose visitors you can track with remarketing lists and target by interest.

The same applies to XING Business Pages showcasing products and services; you can monitor resonance and topic relevance for target groups.

This variety benefits large companies as well as solo entrepreneurs and freelancers.

It proves XING marketing holds strong potential for many types of advertisers.

Professionally placed ads on XING achieve great results. Certain formats, like blog posts on the XING news page, can reach a smaller but more relevant audience.