WHAT
Our Expertise
We focus on a sustainable and continuous approach to enhance your marketing performance! That's why we work with you to develop a tailor-made concept for your advertising on Google Shopping and support you in the creation and optimization of your product data feeds. You can take advantage of the following services for product data optimization:
- Monitoring of the feeds
- Quick error analysis
- Enhancement of product data
- Creation of Google Merchant Center
- Setup of email alerts
- Product-specific editing of the feeds
- Technical and performance consulting
- Professional product data management
- Strategic consulting
Data Security & Backups
Every company faces the challenge of protecting sensitive corporate data from unauthorized access by third parties. We are aware of this, and you can rely on the fact that data security is a top priority at Midtown Interiors.
Data inventories are updated regularly. The problem: These regular updates often lead to a high error susceptibility of the data feed system. Total failures of, for example, Google Shopping are the result. By using a Product Data Optimization Tool, among other things, it can be prevented that faulty data feeds are uploaded and published online.
Set up Email Alert
To ensure you don't miss any important developments in the future, we're setting up automatic email notifications for you. These will inform you about events such as:
- Errors in data feed updates
- Changes in shop categories
- New Google taxonomies
Editing options for your data
For your Google Ads campaigns to be successful, the product data needs to be updated regularly. We take care of the product-specific processing of all fields. Even complex replacements and enrichments through script rules are possible.
No worries: We will handle the implementation for you, of course.
Technical & Performance Consulting
Our extensive expertise enables us to provide you with practical tips for improving the tool's functionality, significantly boosting the performance of your shopping campaigns.
Professional product data handling
Your feed is our job: That's why we manage your feed and your products. Plus, we take care of updating your product data for you.
Price and availability of the products are therefore always current.
Product Data Enrichment
We take care of the assignment and maintenance of the Google taxonomy. The success of the campaign significantly depends on the amount of relevant product data available. This is achieved by enriching the feed with key performance indicators. For this purpose, we add missing fields or product information and use fields that go beyond the mandatory information. In addition, our specialists ensure a uniform structure of the data.
Optimization of Product Data
We adjust the titles and descriptions of your products, focusing on unique and impactful descriptions. This way, you benefit from improved visibility and performance on Google Shopping. By addressing errors and warnings in the Merchant Center, we ensure high-performing campaigns. Additionally, by optimizing individual fields, we achieve a measurable improvement in data quality.
