Boosting the efficiency of your budget

Media Planning

With a professional media plan, we efficiently achieve the goals of your online strategy. We assess how your marketing budget can be most effectively utilized online, highlighting the diverse possibilities of online advertising and providing you with comprehensive advice.

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Media Planning

We take care of
media planning and increase
the efficiency of your online
marketing budget!

“Efficient use of your media budget and minimizing wastage – your online media planning is in the best hands with us.”
Michael Schäfer

WHAT

What exactly is online media planning?

In general, online media planning is used to determine the placement of your ads in various formats (Google Ads, Facebook Ads, advertorials, and other ad formats with images, text, or videos) across different media or channels in an overall view.

This involves asking central questions that are tailored to the target audience and answered accordingly. Specifically, this means:

What advertising materials and resources are necessary or sensible for which channels, who is the target audience, and how should they be reached over what period and with what intention?

HOW

Align media with the advertising
strategy and advertising budget

The process begins with the briefing phase, which serves as our foundation to address the questions raised. In a kick-off workshop, we go through your specific goals, analyze the target audience(s), and define schedules and advertising budgets. By the end, we have answered all the questions for media planning. Then, we determine the advertising mediums or channels and the advertising formats for your communication messages, and decide with you the frequency of the advertisements.

Define goals for media planning and achieve them with great expertise. +

Our media planning ensures that goals such as increasing the awareness of a product or brand or boosting sales are achieved without incurring costly distribution losses.

We know what matters! That's why, in addition to the appropriate quantitative figures such as reach or the expected click and conversion rate, we also ensure high quality. This applies both to the "creatives"—meaning the ads themselves—and to the selected channels.

The Selection of Advertising Media: Media Selection +

In the media plan, we decide which media to book for you at specific times. Together with you, we assess which advertising media groups perfectly align with your communication goals and select the appropriate advertising media accordingly (inter-media selection).

Additionally, we determine what measures to take within an advertising medium (intra-media selection).

Criteria for our evaluations include the reach and distribution of the advertising medium, its temporal availability, as well as the production costs. However, credibility and the image of the medium (keyword influencer marketing) and the editorial and advertising environment are also very important.

For the respective evaluations based on these criteria, we draw on a wealth of experience that we have built over many years through campaign management and optimization for our clients. For certain special advertising formats, we can utilize established relationships and possibly book advertorials that are not accessible to competitors.

Moreover, online marketing tools and computer-assisted media selection programs support us by providing an optimal cost-benefit ratio for our clients.

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Our Projects

References: With us by your
side to success.

• Lecture at IHK to all marketing stakeholders in Germany
• Online marketing training

• Strategic Consulting
• Various Online Marketing Workshops to Enhance Internal Capabilities

• Full funnel support including strategic consultation

• Consultation on using digital channels
• Development of the online marketing strategy

MEASURE & CONTROL

Campaign monitoring with
an eye on the advertising budget

After developing the advertising strategy and selecting the media and formats, our work for you is far from over.

As online marketing experts, we are always thrilled about a major advantage of online advertising: In the internet, everything can be measured and managed in real-time. You won't find this in any other medium like print, TV, or radio!

That's why we can keep the costs and campaign success on our radar for you at all times. We keep you updated on the latest results with a regular cost-benefit analysis and continuously enhance our advertising efforts for you.

We have the (media) plan and
use it to make effective use of your advertising budget.

Midtown Interiors creates the complete media planning for you or fully advises you or your employees in media planning for effective marketing. Our goal: To use your online budget in a success-oriented way. Get in touch with us directly – we are happy to provide you with a non-binding offer!

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