WHAT
Google Shopping Ads are...
As the name suggests, Google Ads are, unlike text ads that contain only text, visible with product photo, title, price, and shop name, among other things. This way, your product makes a lasting impression and generates qualified leads!
This feature of Google Ads allows shop owners to export their products via feed to the Google Merchant Center and use them for the Product Listing Ads, the illustrated ads within Google Search.
The Product Listing Ads (PLA) focus on presenting a product image and the product price. The embedded link always leads directly to the specific product page. Due to these characteristics, the average click-through rates of PLAs are generally higher than those of standard ads.
How
Our Services as
Google Shopping Agency
As a full-service online marketing agency, we pursue a sustainable and continuous approach to your marketing performance. Together with you, we develop a customized concept for your Google Shopping advertising and help you create a strategy for your campaigns that helps you achieve your goals!
We offer the following services for Google Shopping Ads:
- Setup and launch of shopping campaigns
- Development of campaign structure
- Campaign optimization
- Efficient bid management of each product
- Creation of Google Merchant Center
- Linking Google Merchant Center with Google Ads
- Review/Optimization of data feed
- Setup of tracking
- Strategic consulting
How Shopping Campaigns Work
For Google Shopping campaigns, you need a linked Google Merchant Center account. In this account, a data feed is created and managed. This feed contains important information about the products to be promoted, including description, title, image, price, and categorization into groups and product categories.
A well-optimized data feed is important for the performance of the shopping items. After linking, you can create and run new Shopping campaigns and ads in your Google Ads account.
The products and product information will appear in the Google Shopping results.
Google CSS Shopping
Of course, we work with the latest tools and technologies, including in the area of Google Shopping. Since the EU Commission's lawsuit in 2017, the use of CSS services (Comparison Shopping Service) has become the new market standard.
Google also opened Google Shopping to other price comparison portals.
Placing ads through these CSS services offers a number of advantages compared to direct placement via Google:
- 20% lower click prices
- Up to 5% cashback or percentage refund of the invested advertising budget
Join in and don't miss your chance!
