SEO Strategy for Your Website Migration

SEO Relaunch Support

Do you want to revamp your website and elevate the technical performance, content quality, and user satisfaction to a better level? Are you looking for an agency to help you avoid risks related to search engine visibility? Planning a relaunch requires a sophisticated SEO strategy. We'd be happy to take that burden off your shoulders!

Get in touch WHAT HOW

SEO Strategy for Your Website Migration

"The relaunch of a website is not just about a new layout. Specific search engine optimization guidelines must be considered to avoid penalties from Google and others and emerge stronger from the relaunch."

Lukas Schuster

Our SEO experts have many years of experience, have overseen numerous website migrations, and have significantly increased visibility in the long term.

WHAT

What is an SEO relaunch?

A website relaunch means in SEO (Search Engine Optimization) releasing a fundamentally revised version and may be necessary for various reasons.

Often, the relaunch is used to switch to a more modern and, above all, more flexible CMS (Content Management System) or to introduce new e-commerce software.

This is particularly useful if your current SEO strategy is outdated or your rankings are poor. It is always important to keep up with the times—if, for example, your website is not optimized for mobile devices, the page speed needs to be improved, or the brand image has changed, it is a sign that your website needs a new SEO concept, and a relaunch is due.

However, a relaunch should not be confused with a redesign or rebrush, as this usually only refers to the visual appearance of a website.

The primary goal of usability is to make the site more appealing to visitors, provide better information, and create a positive reputation. In an SEO website relaunch, relevant elements of on-page and off-page optimization should be considered.

The SEO relaunch support should always follow a strategy and should consist of a range of aspects:

Design: The visual appearance of the website should be user-friendly and attractive.
Technical Improvement: Adjusting the website to the latest web standards and considering aspects such as the loading speed of the website.
Content: Content should be as current and relevant as possible, providing added value to users.
SEO: Update or implement SEO measures. The goal is better visibility and a better ranking.
User Experience: User-friendliness is and should always be a focus.

All these steps should give an idea of how an SEO relaunch is composed. However, one should approach the matter with appropriate expertise and experience to avoid serious consequences. Therefore, it makes sense to bring experienced SEO experts on board if you lack the time or experience.

Our Cases

References: With us by your
side to success.

• Ongoing Partnership for Online Marketing in B2B & B2C
• Exploring New Markets & Partners

• Increase in organic traffic
• Successfully implemented training and guidelines with the editorial team

• Improvement of search engine ranking compared to competitors
• Significant increase in organic traffic

HOW

Website Relaunch in SEO: Process & Details

Whether it's switching to a new CMS, a complete redesign, or a new website structure – the reasons for a relaunch can be diverse. To carry out this complex process without major dilemmas and to ensure that the new website or shop truly represents an improvement, a professional and well-thought-out SEO strategy is required. Even if you plan to do a pure redesign, the implementation of SEO aspects and their significance must not be neglected.

Our expert team is here to assist you with all aspects of optimization, technical SEO, and content creation for your SEO relaunch support, as well as many other elements that lead to a successful SEO relaunch. You can count on our comprehensive support for your website relaunch. We consider all the important SEO steps necessary for an SEO relaunch to elevate your website to a new level:

As part of a kick-off meeting, your personal requirements for the new website will be defined together, taking into account business prerequisites and goals. This meeting serves for brainstorming, discussion, and implementation planning, which you can actively shape.

It's important to determine measurable goals in order to monitor long-term success, such as:

Increase your number of visitors
Boost the number of newsletter subscribers
Promote sales for a specific product
Improve rankings

Together, we develop the first drafts of the strategy, analyze the current status of your existing website regarding various SEO factors (such as keywords, backlinks, content, loading time, etc.), and lay the foundation for the SEO concept and SEO tactics (On-page, Off-page, Content, etc.). It is also important to define a timeline and consider all possible resources. Finally, regular communication in the desired form is established, potential risks are identified and discussed. Furthermore, a discussion round takes place to address questions and feedback.

This step must not be neglected, as it represents a crucial starting point for the success of the website relaunch in SEO, where goals and strategic approaches are clearly defined and developed.

Midtown Interiors – Your SEO Relaunch Support Experts

Expert knowledge, experience, familiarity with the latest trends and technologies, efficient implementation – these are just a few advantages of SEO relaunch support through an agency. Not to forget the time factor – especially if you don't have the necessary capacity or time yourself. Working with a professional agency also minimizes the risks of a relaunch, ensures ongoing support and necessary adjustments, and delivers measurable results. Sounds good? Then contact us today for a free quote!

Our talented SEO experts are happy to help you smoothly go through all phases of the SEO relaunch: from the initial kickoff meeting and the rough SEO concept to the evaluation of the relaunch. We define the key metrics and monitor the changes to measure and assess the success of the relaunch. You can entrust us with the implementation of the relaunch or involve us as support for your IT department. Even if you have already conducted a relaunch, we can support you by, for example, testing your new system for SEO suitability and checking your website's performance. Thanks to our years of expertise, our expert team also advises you on other technical issues – both independently and in collaboration with your programmers, Elementor Addons Elements, and designers.

If needed, we support you not only in the process of a website relaunch in the field of SEO but also in selecting the appropriate CMS and the associated transition process (such as a detailed review of settings during the transition to the new system).

Get in touch for free now and ensure a worry-free SEO relaunch!