WAS
Suchmaschinenoptimierung – Die Notwendigkeit einer SEO Analyse Agentur
Search Engine Optimization consists of two main areas: OnPage and OffPage optimization:
- OnPage SEO: Actions on a website
- OffPage SEO: Actions surrounding a website
While good content is beneficial for both OnPage and OffPage optimization, link building is often equated with OffPage optimization. The type of programming and editorial SEO are key factors in OnPage optimization. Both types are crucial for achieving a good ranking in search engines.
Since OnPage optimization is directly related to user experience, the initial focus should be there. As an SEO analysis agency, we provide you with the most important measures tailored to your website. With this template, you can gradually enhance your online presence. You can either implement the changes yourself or our experts can assist you as part of a continuous SEO support. This way, you can achieve and maintain top positions in search results in a sustainable way over the long term.
So-called backlinks (links from other websites to your own) belong to the realm of OffPage optimization and provide the necessary authority for your website. The higher the quality of these links, the higher the authority and relevance for search engines like Google will be evaluated.
WHY
Why is a thorough SEO analysis so important?
On the largest websites on the internet, such as Amazon, Ebay, or LinkedIn, the majority of users find their way through organic search. For a long-term successful online presence, unpaid visibility in search engines plays a crucial role. SEO analysis forms the foundation for this and is indispensable for many companies.
Competitor SEO Analysis
SEO analyses are used in various areas of corporate strategy. The SEO analysis can be used to study competitors, thereby also developing one's own strategy. Every company has its own competitive environment, for example, on Google. It is important to know the market environment and keep an eye on the market activities of your competitors.
Based on the results of a competitor review, we, as an SEO analysis agency, can provide you with actionable recommendations. This way, you gain a strategic advantage over competitors and achieve a time and knowledge edge.
Market Entry SEO Analysis
Entering a new market with new or existing products and services poses a unique challenge. Any company aiming to enter the market in German-speaking regions should first have the feasibility of this endeavor assessed by a professional SEO analysis agency. Without a thorough analysis and planning of your market entry, you risk being affected by previously unknown competition and unpredictable additional costs.
Before entering the market, you need an analysis of the current market and existing competitors. From this, opportunities and risks for you can be identified. SEO analysis with the goal of market entry demonstrates whether and under what conditions entering the market in the area of web presence is sensible. With the help of SEO analysis tools, organic competitors can be listed. Based on this information, you can plan investments and costs in selected segments.
Relaunch SEO Analysis
The relaunch of a website, whether just a redesign or the update and restructuring of the entire site, significantly impacts the future success or failure of your website regarding search engine optimization. A website relaunch executed without the support of a professional SEO analysis agency can result in all previous SEO measures or optimizations in technical and editorial SEO being undone. This means that the website could lose top rankings in search results and also face long-term challenges in reaching pre-relaunch levels.
We have created a separate SEO checklist for launching a new website on this topic. Here are the most important points you should consider.
