Strategic tool for organic success

Link Building Agency

Do you want to further improve your website's ranking but don't know what the next step should be? The SEO experts at Midtown Interiors help you develop the perfect link-building strategy!

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Link Building for more trust and traffic

"With professional link building, many positive signals can be conveyed to search engines in different places. Link building is an important measure for building a positive reputation for your website."

Lukas Schuster

It is important to carry out link building with the right agency: To ensure that your link-building strategy works, you should consider many criteria. Deception, spam quality, lack of tracking – these are just some examples of problems that can occur if you don't have the necessary expertise in link building. The wrong strategy can do more harm than good to your website.

WHAT

Link Building in SEO

Link building is the classic method of link acquisition. It is a concept that belongs to off-page optimization: it's about building backlinks (also called external links) from other websites to your own. Off-page SEO goes beyond the boundaries of the website, and link building is not the only part of the strategy you should consider. This also includes measures such as branding or influencer marketing.

There are many criteria that must be considered in link building for SEO to send the right signals to search engines. A well-planned link-building strategy is necessary to avoid possible negative side effects for your website. As a complex and demanding field, link building is one of the basic principles of search engine optimization (SEO).

Link building is a crucial factor in a website's SEO management. With this technique, your online presence is connected to other websites. Since backlinks are interpreted by search engines (e.g., Google) as a kind of recommendation, they are of central importance. It's not about quantity but quality, because a good backlink portfolio consists mainly of high-quality, topically relevant, and trustworthy sources. Only in this way can the authority and credibility of the website be significantly increased and the trust of the search algorithm strengthened.

The goal of link building in SEO is to increase the presence and visibility of your own brand. In return, you gain a valuable ranking factor.

Link building works according to the following principle: search engines like Google and Bing crawl the web for links. They crawl the links on every page of your website and all links on other websites. This is how they determine a website's SEO rank. The more your website is linked to external but established and reputable websites, the higher your ranking will be.

WHY

Benefits of link building with an SEO agency

As an experienced link building agency, Midtown Interiors is familiar with various methods to implement a link-building strategy. Our experts consider different factors and criteria and develop exactly the right strategy for your website. The benefits of link building with the agency can be divided into three main aspects:

Trust Signals – sending positive signals to search engines and users +

By building links on high-quality websites in your industry, you have the great advantage that both the users of your website and the search engines receive so-called trust signals.

Trust signals are credibility signals that arise when your website gains trust and authority. This is only possible when a respected and trustworthy website links to your site. Such a link signals to search engines that your content is of sufficient quality and trustworthy. Trust signals are very important for search engine optimization because they gain the trust of search engines and users.

If, for example, an e-commerce shop receives external links from trusted sources such as blogs, information pages, etc., it quickly becomes trustworthy and gains a good reputation in the minds of potential customers. This also sends positive signals to the search engines.

Organic rankings +

The second main benefit of link building through the agency is that the organic ranking is improved.

The organic ranking of a website is determined by various influencing factors: the current state of the website, its age, its trustworthiness, and the existing content – everything plays a role. Various on-page factors and link-building methods should not be ignored either.

Professional link building increases organic ranking, which is based on the number of high-quality and relevant backlinks pointing to your website. The more relevant backlinks are generated, the more trustworthy and reliable your website appears in the eyes of search engines like Google, and the higher your website will be positioned in organic rankings.

Link building in SEO is therefore a valuable inbound marketing strategy that we, as a link building agency, implement professionally, transparently, and reliably for you.

Referral Traffic – referring links +

The third major advantage of link building in SEO is referral traffic. Referral traffic is the measure of the traffic that arises from clicking a link on another website and can be described as a stream of visitors. This development strongly depends on the following criteria:

wo sich der Link deiner Webseite befindet
wie viel Traffic die Link-Website generiert
wie wertvoll und informativ dein Beitrag ist

The content of your website should be so valuable that users take the time to click on your link and read your website or your content.

Referral traffic can be analyzed using tools like Google Analytics, provided bots are excluded. Midtown Interiors – your link building agency from Berlin – is happy to take over your referral traffic analysis: you will notice that referral traffic generates a significantly higher conversion rate than traffic from advertising sources, paid reach, and social media.

Our Cases

References: With us by your
side to success.

• Ongoing Partnership for Online Marketing in B2B & B2C
• Exploring New Markets & Partners

• Increase in organic traffic
• Successfully implemented training and guidelines with the editorial team

• Improvement of search engine ranking compared to competitors
• Significant increase in organic traffic

Link Building Strategy – Processes and Approach

As a link building agency, we have a professional strategy that consists of several steps:

The first step is to conduct a backlink analysis for your website. This determines the quality of the existing backlinks. Together with you, we discuss how to handle low-quality links.

In the next step, a seeding strategy for project-related paid and owned media channels is developed.

Using a research strategy, thematically relevant websites are identified. This step is necessary because the link is only optimally evaluated on topically relevant pages.

The focus then shifts to building backlinks. Taking the strategic concept into account, influencers or specialist portals are contacted, content is distributed, and negotiations with content portals are conducted.

Therefore, a media budget should definitely be planned when planning link building.

The reason why external links are so important lies in the difficulty of building them: link building in SEO is considered a very technical and resource-intensive marketing strategy and should always follow a structured process to depict a natural link profile.

Midtown Interiors: Your Link Building Agency

Do you need support with link building to improve your rankings and make your website even better known? Contact us for free for a quote! Midtown Interiors – your link building agency from Berlin – is happy to support you with link building. Our SEO experts have extensive know-how in the field of link building SEO and will guide you through every step of the strategy: from analyzing your existing links and removing harmful links to the natural and successful building of new backlinks. The goal is to obtain more high-quality and relevant links to your website and thus achieve a higher search engine ranking.

Implementation pays off because the end result of efficient link building is an increase in organic visitors, sales, and leads. Thanks to our many years of experience as a professional link building agency, we have already built a large repertoire of contacts with portals and influencers from a wide variety of industries and can actively support you with our expertise.

See for yourself our expertise in link building SEO and request a quote now!