Case Studies

Concrete applications and real challenges highlight what is possible with online marketing. That's exactly why we have compiled a selection of our case studies here. Each of these stories demonstrates how we have achieved extraordinary results together with our partners and clients.

Case Study with the Association of Private Builders: Successful Strategy after a Relaunch

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Results

+55%

Increase in Impressions

+11%

more clicks

Pos. 1

Keywords:
"Bauberatung"
"Bauabnahme"
"Baubegleitung"

Time period: March 1, 2025 - June 1, 2025 compared to the same period last year.

Task and Objectives

With the website relaunch, the company faced the challenge of compensating for a significant decline in organic visibility.

The goal is to sustainably increase visibility with a clearly defined and holistic SEO strategy. For this, we rely on continuous content optimization, complemented by technical measures to improve indexability and usability.

““

After our website relaunch, Midtown Interiors reliably assisted us in realigning our SEO strategy. The continuous content optimization and dedicated contact persons ensure a professional and successful collaboration.

Association of Private Builders e.V.

Case Study with the Investitionsbank Berlin: Increasing Organic Visibility

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Results

+14%

more page views through the SEO channel

+30%

more clicks

+27%

Unique Besucher

Time period: March 1, 2025 - June 1, 2025 compared to the same period last year.

Task and Objectives

Through the joint project of IBB and Midtown Interiors, the awareness of IBB's support programs was significantly increased.

The goal was to significantly enhance visibility in organic search results. To achieve this, we successfully combined ongoing content SEO support with targeted technical measures.

““

For years, Midtown Interiors has been a successful partner of IBB. Thanks to the continuous SEO support, we have significantly increased our visibility in search engines. We greatly value the collaboration.

Friederike Schmolke
Content Communication Manager Strategy
Investment Bank Berlin

Case Study with softgarden: More Visibility through SEO and AI

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Results

+34%

Increase in Impressions

+700%

Visibility in Featured Snippets

+53%

More Keywords in the Top 3 (April)

Time period: March 1, 2025 - June 1, 2025 compared to the same period last year.

Task and Objectives

The collaboration between softgarden and Midtown Interiors has strategically strengthened the visibility of performance pages in organic search results.

The goal is to sustainably improve SEO performance while strategically integrating forward-looking developments in the AI field. Through continuous content-based SEO support combined with technical optimizations and AI-based approaches, relevant rankings have been expanded and organic reach has been significantly increased.

““

Since 2024, Midtown Interiors have been supporting us in the field of SEO. Their strategic consulting, professional implementation, and continuous optimization have significantly enhanced our visibility. The communication and collaboration are always conducted on an equal footing and with high professional competence.

Birgit Hettler
Senior Online Marketing Manager
softgarden e-recruiting GmbH

Case Study with Ofenexperte.de: Increase in Revenue

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Results

+55%

Increase in revenue

+94%

Improving ROAS

+17%

Conversions

Period: 09/01/2024 - 12/31/2024 (high season) compared to the same period last year.

Task and Objectives

Through the long-term collaboration between Ofenexperte and Midtown Interiors, the goal was to specifically sell high-priced stoves via Google Ads and thereby significantly increase the total sales - always within a defined ROAS.

Thanks to continuous performance optimizations and strategically planned measures, it has been possible to continually increase sales over the years, even under high competitive pressure.

““

In our extensive experience, Midtown Interiors is one of the few agencies that understands even complex online products. We especially appreciate that the entire communication always takes place directly with designated contacts. New ideas are evaluated quickly and implemented on schedule by Midtown Interiors, making digital growth predictable for us.

Oliver M. Zielinski
Head of Marketing Communication
Ofenexperte.de® / enditec GmbH

Case Study with Hartmann Tresore: Improved Data Quality through Server-Side Tracking

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Results

+10,3%

Increase in Page Views

+6,5%

Increase in Users

+13,4%

Increase in Sales

Period: 03/15/2024 - 04/30/2024
Comparison of CST vs. SST

Task and Objectives

As part of the collaboration between Hartmann Tresore and Midtown Interiors, Server-Side Tracking was introduced to enable a more reliable and privacy-compliant capture of user interactions. The goal was to replace the previous Client-Side Tracking. By implementing Server-Side Tracking, we were able to significantly improve data quality and make more informed decisions for campaign optimization.

““

Since 2024, Midtown Interiors have been supporting us in the field of tracking and data analysis. We've achieved significant improvements in the quality of measured data. I would especially like to highlight the strategic guidance provided by Midtown Interiors along the way.

Daniel Keller
Online Marketing Manager
HARTMANN TRESORE AG

Case Study with the Spanish online shop of Vogel's: Increasing Conversions & ROAS

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Results

+138%

Increase in Conversion Rate

+134%

Improving ROAS

+64%

Conversions

Period: June 15, 2023 - June 15, 2025 compared to the previous period.

Task and Objectives

The collaboration between Vogel's and Midtown Interiors specifically optimized the performance in the Spanish online shop to achieve more direct conversions in Google Ads and increase ROAS values.

The goal was to achieve a sustainable increase in efficiency through data-driven tests, strategic consulting, and continuous evaluations. These measures led to a measurable improvement in campaign performance within a challenging market environment.

““

We see Midtown Interiors as a very professional and dedicated business partner. In some countries, they assist us with SEA. Midtown Interiors do everything to fulfill the agreements made and apply the same high-quality standards that we, as Vogel's, set for our products.

Job Stikkelbroeck
Digital Marketeer
Vogel's Products BV

Case Study with the Austrian online shop of Vogel's: Increasing Revenue

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Results

+100%

Increase in revenue

+60%

Improving ROAS

+70%

Conversions

Period: June 15, 2023 - June 15, 2025 compared to the previous period.

Task and Objectives

The collaboration between Vogel's and Midtown Interiors was aimed at optimizing the performance in the Austrian online shop to achieve more direct conversions in Google Ads and increase ROAS values.

The goal was to achieve a sustainable efficiency increase through data-driven tests, strategic advice, and continuous evaluations. The actions led to a measurable improvement in campaign performance in the challenging market environment.

““

We see Midtown Interiors as a very professional and dedicated business partner. In some countries, they assist us with SEA. Midtown Interiors do everything to fulfill the agreements made and apply the same high-quality standards that we, as Vogel's, set for our products.

Job Stikkelbroeck
Digital Marketeer
Vogel's Products BV

Case Study with BFS finance: Increasing Visibility

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Results

+225%

Increase in revenue

+31%

Improving ROAS

Pos. 1

Keywords:
"B2B Factoring" &
"Factoring Dienstleister"

Period: March 1, 2025 - June 15, 2025, compared to the previous period.

Task and Objectives

With the relaunch of the website, a comprehensive SEO strategy for BFS finance was developed in collaboration with Midtown Interiors.

The goal of this collaboration is to sustainably increase the organic visibility in both search engines and AI systems. To achieve this, new and relevant content on key topics related to factoring is being specifically created and strategically aligned.

““

With Midtown Interiors, we were able to significantly increase our online visibility in the field of SEO. By creating high-quality and relevant content, our brand was strengthened and the number of conversions increased significantly. We appreciate the professional and dedicated collaboration that sustainably advances our digital positioning.

Diana Hagemeyer
Senior Brand Manager
BFS finance GmbH