Marketing Success Through Collaboration: Stronger Together

Marketing –
Strategy Consulting

Our team consists of specialists from key disciplines (from SEO and SEA professionals to web analytics experts) who coordinate on all strategic questions and collaboratively develop the optimal overall strategy.

Get in touch PROCESS

Strategic Consulting

Strong growth
through smart
strategies

What we can do for you:

We will work with you to develop a bespoke online marketing strategy that takes into account your target audience, industry, and budget. We identify suitable advertising media and online marketing channels to help you achieve your business goals. Our team of experts from various disciplines collaborates to create a strategic plan and supports you from the conceptual phase through the implementation and evaluation of different marketing measures. Ensuring long-term and sustainable success for your company, brand, and product on the internet.

Strategy: Services

With our marketing strategy to success.

PROCESS

Strategy Development / Conceptualization

When developing an appropriate strategy, it's important to consider the unique characteristics of online marketing compared to offline marketing, along with their respective advantages and disadvantages. Online marketing channels are distinguished by their extensive reach and targeted advertising potential, but they also pose risks. Due to the high transparency for customers, businesses need to carefully monitor and maintain their reputation (one solution is professional online reputation management). The anonymity of the internet and the vast competitive landscape further complicate attracting and engaging customers. It is also crucial to balance efforts between retaining existing customers and acquiring new ones.

In the strategy development phase, we take into account not only the specifics of online media but also your industry, your specific target audience, and any existing online and offline marketing efforts. When selecting strategies, channels, and media, the ultimate goal is always to achieve your communication objectives.

Success Factors

Start-ups and companies with a tightly restricted online marketing budget often focus on short-term goals and successes to quickly increase ROI. However, for long-term success, sustainable online marketing strategies are crucial to expand advantages over the competition and ensure a stable competitive position. Larger companies usually adopt a different strategy: With a larger budget and the brand and company's recognition, they typically set different business goals. The strategy planning must also keep an eye on ongoing changes in competitive conditions. The high dynamics of the online market environment make it necessary to regularly review the strategy and adjust goals if needed. Changing conditions of advertising platforms and new marketing channels also need to be considered and evaluated for their relevance.

Phases of Strategic Planning

Generally, strategy planning is divided into different phases. As a first step, the internal and external situation of the company is analyzed. This involves determining the profit margin and costs, price segment, and the product or service's unique selling proposition (USP). Additionally, the available budget, personnel structure, and key target groups are identified. It's also important to analyze past marketing measures as well as the market itself. The second step involves setting the main goal and breaking it down into sub-goals. Based on the previous analyses, the measures are planned, executed, and continually optimized. Finally, key performance indicators (KPIs) are established and measured to assess the success and ensure the marketing goals are being met.

References

Our clients
are strong

Midtown Interiors

4.9 / 5

Dung Nguyen Thuy @PSD Bank Nord eG

Working with Midtown Interiors is characterized by professionalism, high implementation speed, and consistently reliable communication. They adapt feedback flexibly, enhance it with relevant insights, and meet our high standards of quality at every project stage. Their reliability and initiative make them especially valuable to us as a bank.

Corinna Merzyn @VPB

After our website relaunch, we faced the challenge of realigning our SEO strategy. With the reliable support of Midtown Interiors, we were not only able to enhance our visibility but also benefit from continuous and targeted content optimization. Dedicated contact persons are always ready to assist us with their expertise, ensuring that our collaboration is efficient, professional, and results-oriented.

Julian Böckmann @AKKU SYS

I have already worked with several agencies, but Midtown Interiors clearly stand out to me: competent, dedicated, professional, and always approachable. I feel well-advised at all times and sense that our mutual success truly matters to them. Thank you for the trustworthy and valuable collaboration.

Job Stikkelbroeck @VOGEL'S

We consider Midtown Interiors to be a very professional and engaged business partner. The assignments can be multilingual, which matters to us because we operate in several countries. Midtown Interiors are always ready to fulfill the agreements made and apply the same high-quality standards that we, as Vogel's, expect of our products.

Susann Schlicht @BUND VERLAG

For the past three years, the Bund-Verlag has been successfully collaborating with Midtown Interiors in the fields of SEA, SEO, and GA. Through expert advice and campaign implementation, we have managed to increase the sales of books and magazines over the years. We look forward to continuing this collaboration with enthusiasm and dedication.

Birgit Hettler @softgarden

Since 2024, Midtown Interiors has been supporting us in the areas of SEO and SEA. As a growth-oriented company, we highly value their strategic advice and operational execution. The team impresses us with their professionalism, the high quality of their work, and their dedication. The professional exchange always occurs on equal footing and is marked by high competence. Their proactive approach and the continuous optimization of our campaigns have contributed to our success.

Janin Hartmann @Verbraucherzentrale Bundesverband

With the help of Midtown Interiors' SEO team, we have fundamentally optimized our online presence for search engines. We wanted 'help for self-help' and that's exactly what we got: thanks to the flexible, friendly, and highly professional advice, we not only managed to comprehensively optimize the site, but also to establish efficient monitoring structures and significantly enhance our own knowledge. We'd gladly do it again!

Stefan Uttner @AOK NORDOST

In our collaboration with Midtown Interiors, we especially appreciate the consistency and reliability of their support. My contacts at the agency are always accessible and motivated. Our campaigns are set up to align with our brand and are managed with a strong focus on performance according to the highest standards.

Jürgen Huber @BÜROSTUHL24

In addition to their professional expertise with proven success in the areas of SEA and SEO, Midtown Interiors particularly impresses with their personalized and individual consultations. We are especially pleased that, for our international activities, such as in France or the UK, we receive comprehensive advice from Midtown Interiors all from one source.

Daniel Keller @Hartmann Tresore AG

Since 2024, Midtown Interiors have been supporting us in the areas of tracking and data analysis. We have achieved significant improvements in the quality of the measured data. I would especially like to highlight the strategic consulting provided by Midtown Interiors along the way.

Diana Hagemeyer @BFS finance GmbH

With Midtown Interiors as our SEO agency, we were able to significantly increase our online visibility. By creating high-quality and relevant content, our brand was strengthened, and the number of conversions increased considerably. We appreciate the professional and dedicated collaboration, which sustainably advances our digital positioning.

Oliver M. Zielinski @Ofenexperte (enditec GmbH)

Based on our many years of experience, Midtown Interiors is one of the few agencies that truly understands complex online products. We particularly appreciate that all communication takes place directly with designated contacts. New ideas are evaluated swiftly by Midtown Interiors and implemented on time, making digital growth predictable for us.

Sebastian Radtke @Radtke Grafik & Design

As a graphic designer, I place great importance on smooth and creative collaboration, and that's exactly what I found with Midtown Interiors. Working with the agency is not only efficient but also personal and solution-oriented. I particularly appreciate having a dedicated contact person who is always approachable and impresses with a lot of dedication, strategically thought-out, and fresh ideas. I am completely satisfied and look forward to continuing my collaboration with Midtown Interiors!

Sven Deiwicks @Brüder Schlau

Midtown Interiors always provide us with up-to-date market information. They give us food for thought and are also problem solvers. With Midtown Interiors, we always have a strong digital partner by our side. The collaboration operates on equal footing, and our contacts are always there for us.

Aleksander Duric @GYM AESTHETICS GmbH

Midtown Interiors supports us with their expertise in all aspects of online marketing. The knowledge and know-how of Midtown Interiors have taken our company a successful step forward in terms of SEO and SEA, and we look forward to a continued very productive collaboration.