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Facebook

Facebook is not only the largest social network, but also the most actively used. It offers countless levers for marketing and is unbeatable for precise audience targeting with ads.

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Facebook

On the road to success together – your Facebook, our expertise!

“Facebook is one of the most wide-reaching social networks worldwide. Make the most of it with a compelling page, engaging content, and a perfectly aligned advertising strategy!”

Tobias Hartmann

Facebook is one of the best platforms for reaching target audiences. With creative content and strong ads you maximize reach and interaction. Want visibility? Facebook makes it happen!

WHAT

A professional Facebook fan page is a hub and information source for your customers

A Facebook page needs to be current and, alongside ad messages, include content that is helpful or entertaining for users. In addition to your own content you should share external posts that are relevant to your audience.

Above all: the social web is never a one-way street—it thrives on dialogue!

Your fans and followers appreciate likes, comments, and responses just as much as you do. It’s true—good social media marketing means work. Work we support you with professionally and gladly, or take off your hands entirely.

WHY

Set up Facebook features and apps—then take off successfully!

Facebook offers a wide range of features and apps that we set up and tailor to your needs.

We design Facebook tabs in your corporate design, deploy apps such as newsletter signups or contests with conversion in mind, and post events, news, and snackable content on your page.

For content planning we support you with our expertise and a professional editorial calendar, suggest different formats, and can produce them for you if needed.

Our case studies

Case studies: Click. Like. Share.

Management of the YouTube campaign
Precise targeting and detailed campaign alignment
Regular reporting and action planning

Setup and management of LinkedIn campaigns
Precise audience targeting

Management of Facebook (Meta Ads) campaigns
Data-driven optimization and reporting

Management of Meta Ads
Ongoing maintenance and campaign analysis
Increased brand awareness

HOW

Facebook Ads – direct access to an interested audience +

Facebook leads the field in social ads. Why? Because it has highly precise information about its users and gives advertisers anonymized access via microtargeting.

With extensive segmentation options, ads are shown only to users who are receptive to them. Audiences are defined by regional and sociodemographic factors—for example age, gender, life events, or marital status. You can include friends of those users in a campaign or segment by specific keywords.

Formats, objectives, and types of Facebook advertising +

Different formats such as text, images, or videos are available along with a range of objectives. You can drive traffic to your website or shop, or promote an event or your Facebook page.

The latter benefits from social links: users see which of their contacts already like the promoted page.

That way the ads feel like recommendations rather than advertising, leading to higher conversion.

Facebook ads can be delivered as desktop and/or mobile versions.

Other specifics of advertising on Facebook +

A Facebook ad is clearly different from advertising in other media such as Google Ads.

Advertising with search engine advertising (SEA) on Google is based on keywords entered by users; Facebook ads do not react to a direct question from users.

Billing on Facebook also follows the pay-per-click (PPC) model, where a set price is paid per click. Alternatively, cost-per-mille (CPM) can be chosen, paying per thousand impressions.

At the start of a campaign the CPC model is excellent for learning when an ad is clicked most often and optimizing accordingly.

Continuous monitoring shows which ads perform. A Facebook daily budget provides extra certainty so spending stays on target.

On Facebook too: choose, test, and optimize different ad variants! +

To achieve optimal results, create and test different ad variations to unlock the greatest potential. Ads can be placed next to users’ news on the home page (homepage ads) or in the right column of any page (self-service ads).

Homepage ads are created with the Facebook advertising team, cost more, and require a minimum volume. Self-service ads can be created by your team or together with an online marketing agency.

Join in—we’ll develop the perfect strategy with you!

Together we’ll build a social media strategy that fits your goals and customers. Our campaign strategies deliver pinpoint results. For like campaigns, click campaigns, remarketing, and conversion optimization, we are your partners in the social web.

Using tools such as Facebook Insights or Google Analytics, we continuously review and optimize your social media marketing and support you long term on Facebook and beyond.

For an efficient and targeted social media presence, get in touch with us now!

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