Grow reach together with views

YouTube

Show the world what you can do! With YouTube marketing you reach exactly the people who fit your brand. Make your videos visible and excite your audience—together we’ll lift your channel, click by click!

Get in touch WHAT HOW WHY

Start » Social Media » YouTube

YouTube marketing

One click, one video, limitless reach!

“The online world without video is unthinkable. Present yourself in video and tap enormous reach.”

Martin Voss

The case for YouTube in your online strategy is clear—the stats speak for themselves:

…the world’s second largest search engine.
…the third most-visited site after Google and Facebook.
…with 1.9 billion users, the second most popular social platform.

Join in and grow your reach!

WHAT

Many YouTube ad options for your marketing

YouTube offers many ways to move your marketing forward. Run your own channel with creative videos or place ads in other videos. As part of your mix, YouTube is ideal for brand image and awareness—a go-to source of entertainment and information.

On your own channel, community interaction and relevant content are key. To build fans and boost reach, use ads to drive views and subscriptions. YouTube landing pages add support—click-through rates are often higher when ads stay on YouTube versus external pages.

HOW

Use YouTube ads and leverage reach from existing accounts and videos

In YouTube marketing you can run your own videos and place ads in others, choosing from multiple formats or combining them.

In-Stream-Ads +

Placement of a video ad inside another video.

These ads can run before, during, or after YouTube videos and across the Google Display Network. They can be skipped after five seconds. You pay only when the video is watched for 30 seconds or to the end, or a call to action is completed.

In-Slate-Ads +

Placement of a video ad in videos longer than 10 minutes.

Users can choose one of three ads to watch before the video or accept breaks during playback. Costs apply only when the ad is fully viewed.

In-Display-Ads +

In-Display ads are highlighted video placements beside the playing video.

They usually appear to the right of another video or as text overlays, and also in YouTube search results or across the Google Display Network. You pay only when users click or view.

In-Search-Ads +

The former “Promoted Videos,” shown as sponsored results on YouTube search pages.

Search results include organic and paid suggestions; In-Search ads place your videos at the top. You pay only when users click.

Optional companion banners +

These banners can accompany video ads at no extra cost to increase effectiveness.

Schaltung von Textanzeigen in Videos +

These TrueView formats make YouTube attractive not only to large companies with big budgets but also to startups and small businesses.

Our case studies

Case studies: Click. Like. Share.

Management of the YouTube campaign
Precise targeting and detailed campaign alignment
Regular reporting and action planning

Setup and management of LinkedIn campaigns
Precise audience targeting

Management of Facebook (Meta Ads) campaigns
Data-driven optimization and reporting

Management of Meta Ads
Ongoing maintenance and campaign analysis
Increased brand awareness

WHY

YouTube SEO: make your videos visible!

The sheer volume of videos on YouTube is both blessing and curse: more relevance for users, but tougher visibility for each video.

To rank high in YouTube search, we optimize your content with YouTube SEO. Do your titles stand out? Are the right keywords included? Do descriptions give users (and bots) the signals to click?

We review every factor with you to maximize visibility.

Apropos SEO:

YouTube videos appear in Google search, so it’s vital to factor SEO and place your videos well in Google and Google Videos.

Curious? Learn more about our SEO services here!

Noch ein Insider-Tipp

YouTube offers a solid analytics tool: under “Analytics” you see reach, engagement, and audience. Metrics like views, watch time, and subscribers provide a great base for continuous optimization.

Run YouTube ads with us and reach the top!

We develop a custom plan so you stay in active exchange with fans and customers on YouTube—strategy, keywords, budgets, channel setup, uploads, and promotion with TrueView ads. We support you through the entire YouTube journey.

If needed, our partner agency produces entertaining, informative videos for you.

Want to join in? Just get in touch!

Get in touch