Together in the Spotlight of Search
Search Engine Advertising (SEA) is, alongside Search Engine Optimization (SEO), the second pillar of Search Engine Marketing (SEM). Advertising in Google Search with Google Ads is indispensable in the online marketing toolkit. As an agency, one of our core focuses is therefore SEA marketing.
"Whether with search or banner campaigns, Google Ads is still one of the most important and effective online channels for placing targeted advertising."
Martin Voss
As an SEA agency, we provide comprehensive advice on all opportunities to achieve visibility through targeted advertising and turn the next click into a conversion. Reach your target audience at the right time!
In contrast to SEO, SEA involves paid advertisements in search engines (usually Google) and its partner websites.
An advertisement is displayed based on its individual relevance to users with a specific search intent. Precisely at the moment when users' interest and involvement in this advertising is particularly high. The ad in Google search is therefore - rightly - perceived by users as helpful service information.
Google Ads has been the undisputed market leader in search engine marketing for many years. Midtown Interiors has been on board since 2020 - many personal contacts with our counterparts at Google have developed and grown. We regularly discuss and optimize Google Ads campaigns with our Google colleagues. Our clients are also invited to Google Beta Tests and learn about measures that are only available to most competitors and advertisers later.
This is how we have successfully guided our clients through all the changes and developments in Google Search advertising for 5 years and are certified as a Google Ads agency.
On the online marketing platform Google Ads, we work with you to turn the advertising screw to generate the cheapest price with the most targeted clicks for you. We guide users who search Google for a relevant answer or solution to your offering and accompany them further along the customer journey to a successful conversion.
This last step describes the action that gives customers important information for a transaction or directly seals a purchase.
HOW
Do you want to know what falls under the SEA area and where your optimization potentials lie? We'd be happy to tell you all the details about what we as SEA experts from Berlin do!
As a certified SEA agency, we begin our cooperation with a thorough market analysis. This includes a detailed analysis of the industry and competitors. Based on these insights, we develop a tailored SEA strategy that is precisely aligned with your business needs. We identify the best keywords to reach your target audience and develop creative ads to effectively communicate your message.
Our SEA experts continuously monitor and optimize your campaigns to achieve the best results.
The selection of the right keywords is crucial for the success of your Google Ads campaigns. We conduct extensive keyword research to identify the keywords that best match your goals and effectively reach your target audience. We consider both short-tail and long-tail keywords to ensure your ads appear in relevant search queries.
Flexibility is key in online marketing. We design your Google Ads campaigns so that they can be adapted at any time to changing needs without wasting your budget. Our goal is to ensure that your campaigns are always up to date and deliver the best results.
We know that not all target audiences are the same. That's why we use advanced targeting techniques to precisely aim your ads at the people who are most likely to purchase your products or services. We utilize demographic, interest, and behavioral data to ensure that your ads are shown to the right people.
Search Engine Agency Midtown Interiors – The basis for good cooperation is trust. We earn this first and foremost through transparent and well-founded advice in search engine marketing. In the next step, we prove time and again that our expertise in practice delivers what it promises: We run Google Ads campaigns that convert. Let our team from Berlin and our expertise in the SEA field convince you. Get in touch now and get an offer!
We either set up a Google Ads account for you and set up the campaigns from scratch or advise you on an existing Google Ads account and your ongoing advertising business.
We also offer individually tailored courses for our clients. To do this, we create an agenda together and train individual employees or departments on all strategic and operational topics related to SEA. Gladly also directly at your location or alternatively in our online marketing agency in Berlin!
SEA TrainingIf you want to further expand your advertising volume, we will be happy to support you efficiently in expanding your campaigns to other search engines such as Bing and also place ads there. By expanding search engine marketing to smaller providers, you use potentials that your competitors don't have on their radar.
Win exactly where people search – turn clicks into results with SEA.
Capture new audiences together with Microsoft Ads.
Reach your audience at the right moment with Google Display Ads.
Convince shoppers and boost sales with Google Shopping Ads.
Optimize product data for more visibility, success, and measurable results.
Bring users back to your site with remarketing campaigns that lift conversions.
