WHAT
A concept ensures that your actions are
aligned with the target audience's direction.
One of the most fundamental steps in a marketing concept is assessing the current status quo. Our online marketing concept examines the current state of information channels, responsibilities, budgets, the competitive situation, revenue, sales, and customer structures, as well as existing PR and marketing components.
Success is measured by the achievement of goals. That's why we define these at the start of a collaboration and focus on goals such as:
- •increasing brand awareness
- •acquiring a set number of customers within a defined time frame
- •boosting sales by a specified percentage
- •higher visibility for products and services in Google search
- •gaining more fans and followers on social networks
Only those who are well-acquainted with the "here and now" can optimize effectively!
B2B or B2C marketing – our
approach takes your market into account!
Of course, we take a close look at target audiences as well – considering the current situation and desired outcomes, and keeping an eye on the competition. Whether it's B2B or B2C, the elements that define your target audience serve as a compass for online marketing. Our focus is on targeted customer acquisition and retention.
Costs and timings are included in the online
marketing concept.
All the steps we take to target goals and audiences are already equipped with effort and cost estimates, as well as a timeline, during the development of the online marketing concept. This way, not only is the direction aligned, but also the costs and pace match your expectations.
